Hemant Kumar
Principal Product Designer

Product design, end to end —
strategy to shipped.

I build the design systems teams rely on, then ship the screens on top.

01Selected Work
Zupee·Real-money gaming·2021–22

Six apps became one SuperApp.

Six standalone games merged into one SuperApp — on the design system that made it ship.

Design systemMobileShipped at scale
Read the case study
Zupee SuperApp home
ShopDeck·D2C enablement·2025–26

Five templates became one system.

"Our sellers' sites look dated" → one token system that restyles a whole storefront by changing values, not code.

Design tokensStrategySystems at scale
Read the case study
Product40% OFF
Floral Midi Dress
₹899₹1,49940% OFF
Add to Bag
02About

I work the unglamorous middle of design — where strategy becomes something people can tap.

Fifteen years across Zupee, Zynga, Scopely, and ShopDeck — real-money and casual games, then D2C commerce. The throughline is systems: at Zupee, a design system behind the SuperApp that merged six games into one; at ShopDeck, a token system that restyles a storefront by changing values, not code.

This site is that thinking, live — a token system I built that re-skins itself across real design languages by changing values, not code.

Let's talk

Have a product that needs a system under it?

Open to principal & senior product-design and design-systems roles.

© 2026 Hemant Kumar · built as a live design system